KWP Kiwi Wealth Plan
Our company culture and personality is professional, successful, effective and ethical. We are passionate in helping kiwis (New Zealanders) achieve their goals.
We are launching a new product that will have a main objective of allowing homeowners to reach their dream of paying off their mortgage sooner than if they continued with a traditional loan with the bank. They will save themselves thousands of dollars!
Using KWP they will also find they can afford their dream car, holiday, new home, boat and a comfortable retirement.
The new product will commonly become known as KWP which stands for Kiwi Wealth Plan.
We need to inspire confidence, excitement, urgency and critically trust - the people we talk to need to be confident that we will deliver.
The logo should be memorable, crisp and modern. We want to use it on business cards, stationery, our website or anywhere else.
We think that the ideal logo design will probably centre around the letters “KWP’ with the words Kiwi Wealth Plan as part of the logo but not as dominant.
For the NZ market (initially) so we are keen on aqua/green colours although we are not eliminating other suggestions.
Our target audience need to have the following 4 main attributes:
1. People with a home loan on their main home property.
2. People who want to pay off their home loan (mortgage) sooner.
3. People who have access to and are comfortable using the internet.
4. People who are interested in becoming more efficient in managing their money.
They will not be limited to but generally will be aged between 25-45.
We want you to be creative and design a logo that represents who we are based upon the above overview.