Andrew Griffiths Enterprises Pty Ltd
Hello there Designers,
Many thanks for taking this project on. I am a communication professional and I always find it much easier to do rebranding for my clients than for myself, so I need a fresh perspective.
You will get an overview of my business if you visit my website - http://www.andrewgriffiths.com.au. I do a lot of things, mainly in the business space and that leads to my challenge.
The products/services that I offer -
Small business books (these don’t generally carry my logo or branding - as they are published by mainstream publishers - but I plan to self publish in the future as well and will use the new branding for that).
Keynote presenting at conferences globally.
Specialist communication consulting services - pr, marketing etc.
Products - CD’s, DVD’s etc.
My own “Andrew Griffiths” seminars.
My clients include -
Small business owners who read my books or come to my events.
Corporate clients who engage me to present to their small business clients.
Individuals who attend my seminars.
People who buy my products (CD’s, DVD’s etc)
Business in general that engages me to do specific consulting projects.
The media, mainly in Australia and New Zealand.
The challenges -
My diverse client base.
My extensive range of product/service offerings
I have different promotional material and branding for different markets, I want to bring it all together under the one brand.
I work in a range of cultural and geographic markets - my books are sold in over 50 countries and I present around the world as well.
The image I want to portray -
Corporate and strong.
A feeling of innovation.
It is important that the logo gives a strong feeling of a corporation that is credible.
Other comments -
I would like a two colour logo.
I would like to have two components to the logo - the A.G.E visual (it needs the dots as I don’t want people to read it is AGE the word) as well as Andrew Griffiths Enterprises in full. Sometimes it will be used in full - sometimes the individual elements will be used by themselves.
My website is predominantly black, but you can see from the use of colour it is quite bright. The new logo would need to work here, even if it is just the A.G.E visual element reversed in white at the bottom of the page.
The main application of the new logo will be on reports, stationery, PPT and products.