ODIN Software is a relatively new software company in Iceland. Our only product is the ODIN booking system for travel agencies and tour operators.
We want ODIN to make life easier for our customers and we want the experience of using ODIN to be fun and reliable.
We want the new identity to promote ease of use, simplicity and stability, all things we relate to our software product.
ODIN is a web based tour operator software solution.
We are mainly targeting travel companies in Europe (mostly Scandinavia for now), travel agencies, tour operators and destination management companies. These are tipically small to mid size organizations.
These are tipically well educated individuals, intelligent and driven. So our identity has to be strong and stable.
We are looking for something high tech, modern, edgy, cool but not too flashy as it has to represent stability and simplicity. The logo has to be able to represent the company (ODIN Software) and the software itself (ODIN).
We don't want just fancy lettering, we want a design with both text and drawings.
We will take the feel of the logo and use it throughout our software, you can see some screenshots on our website under http://www.odinsoftware.net/showtell/
Logos that we like:
Main color: #162E64
Supporting color: #536897
Be creative with the colors though, we are not locked on those colors, although the dark blue one is around our system in a lot of places.