We are a body hair removal salon specializing in Body Sugaring services. Our signature service is an LA Bikini which is similar to a brazilian wax but we use a sugar paste instead of a strip or hard wax.
Our target audience is women, 25-35, middle to high income.
Most of our customers will be finding out about us by seeing our signage -- driving by and seeing our sign. That means it must be easy to read at a distance, shouldn't be too busy, and must stand out.
The logo will also be used on our website and on merchandise - it should work well in these areas as well.
In terms of style, the design should be comfortable, cool, laid-back, fun, but also look professional & have the feel of a national chain.