We are a partnership that offers landscape design and follows up with management and maintenance services. Our target audience middle to upper-middle class homeowners in the San Francisco East Bay region. It's a demographic heavily influenced by silicon valley and contemporary design in San Francisco, but that is also a little more practical, down-to-earth. They tend to be environmentally conscious. Families, seniors, professional couples. College educated. People who are attracted to our artistic sensibility: California casual outdoor living with an elegant edge, similar to images you might see in Sunset Magazine.
We like some elegance, perhaps a finely-hand-drawn or engraved feel for a graphic element, possibly botanical, but not just a leaf. The font may have serifs or not, and need not be too ornate, as we are straddling the modern/classic look a bit more on the modern side. Our sentiment marries beauty and utility. We don't care for handwriting or italic fonts.