Launch of a Paper Merchant 'Australian Paper Supplies'

Australian Paper Supplies (APS)

We are a 'start up' organisation which imports paper to Australia. We have over 15 year experience in the printing industry and now feel that it is time to start our own business. We are young, dynamic professionals with a hunger to succeed. However, being young means we need to convince potential customers that we are professional, service orientated, have their interestes at heart whilst providing a value for money product.
Although, it would a stretched to try to comunicate all this through a logo. The logo would need to communicate our professionalism.

We are entering an exciting market place with several players of varying sizes & our target market is small to medium printing companies.

Our requirments are very straight forward, we need a logo that communicates a brand personality of professionalism, experience & cost effectiveness. If we could achieve all 3 of these attributes through our logo it would be ideal. However communicating professionalism is paramount.