I moved to China in the 80's because of love for the dynamic culture, language and history. In China I've worked in public relations for large international PR agencies and corporatations for 15 years managing tech and corporate businesses's brand work across Asia Pacific & Japan. The past two years I've focused on SMBs for Dell. During that time I created a two-day event and online community called Dell Women's Entrepreneur Network, that turned customers and new Dell buyers into brand evangelists. It's changed the way that the company looks at PR and marketing and I believe many companies would benefit from this kind of tailored, hi touch, hi impact, experiential brand event work, especially in today's world obessessed with streamlining marcom budgets and putting all dollars towards social media.
Tell us a bit about who you are and the people you reach
Focus for our company is large corporatations that sell to SMBS with a particular focus on women entrepreneurs. China and Asia Pacific and Japan is our priority but will also do work elswhere. Our business model is more about effective brand marcom for businesses selling services and products to women business owners than women empowerment.
Would really like to highlight/showcase the word Faith as it's my name and part of what I'm selling is my network and expertise, taste and style. Also like more color- especially fushia and periwinkle blue. Should be cool, modern not too corporate and formal. While I want to focus on women businesses, I don't want our logo to be flower-y, feminine. Also would love to see my Asia expertise represented, that would be super.