We are an innovative legal directory, seeking to promote clients access to justice by ensuring attorneys provide fair and affordable pricing.
The reach of the company is national, although its launch will be regional.
The culture of the company is casual; meant to put a friendly face on the practice of law. Approachable and professional.
Our target market is consumers looking for professional legal services. They are the middle of the market; consumers looking for the best value for their hard, earned money. The demographic we are looking to reach is 20-50ish, price conscious, responsible adults. They're social, community-oriented workers and families.
You are free to be creative. We'd prefer something that captures the essence of what we are offering: a market for affordable, quality legal services. LawDeal with an emphasis on the "Deal."
1. No Cartoons - we want it to be playful but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy. We want the locals to feel like they can afford to eat here a couple times a week.
3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg, png, gif and layered .psd (RGB)
Please do not use any stock images or clip art in the logo