Tell us a bit about who you are and the people you reach
Fresh food market in the western suburbs of Melbourne Australia. The socio-ecomonmic status of the area is c-d quintile, blue collar, high immigrant base. It has a been an icon of the area for over 45 years and delivered fresh food at value prices with old school service.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please find attached our current logo and the "Big Sam" icon as reference. We would like to re-work the symbolism of Big Sam and make it less cartoon and more line drawing, masculine & farmer like.