We picture the logo incorporating either a fish or a wave, either abstract or traditional incorporated into the logo, along with the company name, Aubut Company. (Also open to designer ideas)
Overall, we are looking for a logo that represents our company's values (tradition, sportsmanship, quality, love of fishing, conservation) but we would also like something "cool" that would look good on clothing (like North Face or Patagonia). We are a new, young company and the owners love to fish, surf, boat, golf, travel, etc. Our key demographic are males ages 25-65, who enjoy the same outdoor activities.
In addition to the logo, used for the website (http://www.aubutrods.com) business cards, tshirts, etc, we will also need text (reading Aubut) to be used on the fishing rod itself on the side of the rod specs and model number (see attachment). This "Aubut" text should be in just 1 color, silver or gray since it will be most likely be applied to a black background on the rod. We will not be putting the logo on the rod, just the text "aubut". Also, we like the "a" in Aubut lower case but we are open to other ideas.
The third accent color mentioned above will be used on business cards and the website for visual appeal but does not necessarily need to be in all versions of the text or picture of the logo - maybe something muted that could be used as a background color rather than a bright accent color.