We sell lighting controls for commercial projects. Applications include convention centers, board rooms, hotel lobbies, university classrooms, airport terminals.
Target audience is architects, lighting designers, and electrical engineers.
Attributes of our brand are ease of use and elegance of design.
The name is "Axion" and it will also be written as "Axion Controls" in some cases. We want to have a logo that communicates sophistication, "action" and professionalism.
Our competitors in this space have bold and direct branding and we would like to communicate the same. These competitors are "Lutron", "Crestron", & "ETC".