I would like lawn stripes, similar to the photo I uploaded, to be used as the background for the logo. I would also like a 3d border and lettering.
The background shape is up to the designers. Clean and simple, easily recognized shapes are what I envision.
For the lettering, borders, and highlights, I would like to go with orange, white and possibly black or brown. A nice touch would be a tree or something with a faded orange skyline similar to the "Clean Cuts" logo i have uploaded. I think this would tie in nicely with orange lettering. The Scag license plate photo that I uploaded is the shade of orange I would like.
Overall I would like a clean layout with some 3d (depth) to it to add interest to the design.