I am a midwife who delivers babies. I have a passion for people, babies, and health. I have found an unbeleivably effective weight loss product. I am creating a weight loss program for internet sales of homeopathic hCG. I love to teach and want to be 'the hCG Profeessor". I will use videos and sales letters to market this product. I will create a signup form and direct people to my blog where they will purchase the product and enter into a customer portal where the fun begins. There will be a means of direct communication to me for Q&A and support. I will do an email daily during the hcg cycle to guide and direct them personally and build rapport and relationship.
I plan surveys, contests, and freebies as well as affiliate product launches by email and videos.. I want to create a persona and mystique about "the hCG Professor" that is attractive and irresistible. hCG gives great results and other projects are coming too. My first step is 'the professor'" (it's a she because I am a she). Help me make her a reality.
Tell us a bit about who you are and the people you reach
This product can be used for any obese person- male or female, child or elderly. Women seem to be the biggest segment of the market I am drawing. They are my primary market- they will bring husbands, children, and friends. Anyone who is abese and unhappy with their looks, their health or how they feel are candidates for this program. I may want to specialize in other niche markets within the weight loss category but those are later projects. One idea is for women who give birth-getting back in shape after the baby comes. There are innumerable opportunities in this field because there is an epidemic of obesity in our world and it's geting worse... not better. Adolescents are the fastest growing group affected by obesity. With increasing obesity comes increasing health problems especially diabetes and cardiac disease. This product and program can have a tremendous impact on reducing medical disease and risk factors. People are going off of prescription drugs and physicians have been amazed by the rapid and profound results they are seeing.
I want an eye-catching creative logo. I am not sure whether to do a cartoon character at a chalkboard (old school) or something modern and different. I want creativity and uniqueness. I want something that knocks their socks off and makes an instant connection_ it needs to be friendly and engaging. Can we do something with my photo or a character that looks like me and includes a computer or video. I am open to suggestions and will be delighted to give feedback as you work on this concept.
This is the first of a number of projects. I will need a customization of 'the professor' for a Facebook fan page, a Twitter page, and my YouTube page. I will want an appealing theme for my email campaigns. The designer who "gets into my head" and sees my vision will have on inside track on the other projects.
I am including a color palette and the logo from my other website. They are two very different projects and may or may not be able to have similarities for branding. What do you think? I am also including a professional photo of me so you can use it as a reference to model 'the professor' to be similar to my look. I welcome feed back and ideas from you. You are probably far more creative than me. I can be emailed at email@example.com. Thanks for your interest. I hope we can work together. I need freshness theme dimensions please and illustrator files.