Logo for venture capital fund which makes seed-stage investments in new companies of the initial capital they need to get started.
Design should be very clean, crisp, trustworthy and authoritative (i.e. not juvenile, hokey, cheesy or flashy). But, definitely should not feel stuffy, boring or too corporate (because we are not :-). Think Mac, not PC. No preference as to caps vs. no caps in the logo. Name must be most prominent thing in the logo.
Story behind the name of the company is in the brief. Ideally the logo should incorporate/communicate story behind the name (see brief) and/or themes of what the company does -- e.g. innovation, entrepreneurship, capitalism, technology, hard work, simple solutions to complicated problems.
Rapid feedback will be provided.
Harrison Metal Capital
The name of the firm is Harrison Metal Capital. (The word "Capital" doesn't necessarily have to appear in the logo.) Ideally the logo should incorporate and/or communicate story behind the name (see below) and/or themes of what we do investing in entrepreneurs to help them build their businesses -- e.g. innovation, entrepreneurship, capitalism, technology, hard work, simple solutions to complicated problems.
"Harrison" is a reference to John Harrison, a clockmaker who solved the problem of determining longitude -- one of the most complicated scientific problems in history (one that Newton, Galileo and others could not solve) -- with a very simple, elegant solution (the marine chronometer). Because he was merely a clockmaker and not a respected scientist, he faced much snobbery, skepticism and ridicule as he was trying to prove the merit of his solution. For more info, see the following:
"Metal" is a reference to Rearden Metal in Atlas Shrugged. In the book, Hank Rearden, an entrepreneur, invents a revolutionary new metal alloy that is significantly lighter and stronger, but less expensive than steel. Among its ingredients are iron and copper (which are seldom found together in other alloys) and it is described as greenish-blue in color. Initially no one is willing to use Rearden metal because no one wants to take the risk of being first to try it, but its merit is proven after orders are placed by an initial customer. For more info see:
With regard to look and feel, here are examples of a few sites/logos we like:
Logo that incorporates story behind company name and what we do (see brief)
Nothing too visually overwhelming; name of the company should be prominent