We are a start up company in the fast food industry, our vision is to provide delicious hamburgers and French fries made from all fresh ingredients. We will be competing in the same market as McDonald's with comparable price but a greater product. Our target audience will initially be high school and university students but have an aim to be mass market. Our model is to be a modern take on an American 1950s diner, our menu will be simple and limited with the focus being on fresh food cooked fresh. A current idea we have in mind for the logo is orange neon lights spelling the name - if you google image "ginger boy restaurant" this is kind of what we have in mind but written horizontally
The logo will be used on everything from store signage to burger wrappers, we would like the design simple and it is most likely going to be printed on white burger boxes/cups/napkins for it to stand out along with white uniforms and little food service hats from the 1950s. We do not object to the idea of a symbol maybe in between the two words or after but have not thought of any examples for this. Also if the logo where to glow or appear illuminated we think this would quite suit the neon look.