As a brief background, I am a small operation who does construction/design planning work. The industry I am in needs the work (project schedules) done YESTERDAY, so I am pitching a service that consults on an hourly basis, remotely or face to face. I am pitching my new re-branded service as the following: Planning & Scheduling, Emergency/Urgent Planning, Primavera (Planning software) help etc.
We're aiming to emphasize that choosing a consultant at an hourly rate is a smarter option than paying someone on a salary 60 hours to sit around for one hour of work per week.
Tell us a bit about who you are and the people you reach
Specific market would be EPCM, engineering, construction, design contractors and consultants. Anyone really, mining operators, fox sports etc. Most organisation require a planner for pro-rata work
Construction contractors, people doing google searches, traffic from word of mouth.
we have a few 'concepts' and like the simplicity/cartoon effect of the google docs logo. We've attached a pdf of a typical project 'plan/schedule' and also an 'S-curve' (an industry type of graph) and current logo we have at the moment.