Pinnacle Career Services, LLC
We need a logo for our new business, Pinnacle Career Services, LLC. The company will provide outplacement services for employees who are laid off by their employers. The company's management team has extensive experience in this business but brings a fresh approach. We do not replicate the services provided by traditional firms in this field. Our service will provide hands on, face to face, and personalized guidance to our clients as they define new career directions. This can be a difficult time for people, and we strive to give them hope, optimism, and practical solutions.
Decision makers in companies - CEOs of smaller companies and human resource executives in larger ones. These decision makers typically want to be sure that the provider of these services is reliable and professional. Decision makers will typically be between the ages of 35 and 55 years old.
The logo might speak to the idea of a pinnacle -- the peak or apex. This can be a mountain motif or something abstract. In the world of career services 'pinnacle' can also speak to the peak of one's career.
The logo should be fresh, action-oriented. We like vibrant colors -- ones that make speak to experience and solidity without looking stodgy. Maybe a rich blue, a luminous green, burgandy, burnt sienna or teal.
A collision of 'opposites': fresh - experienced; action oriented - professional; creative - solid. Create something that is memorable and 'sells' us at first glance.