(title) North Salt Lake Directions: (tagline) Finding Our True North
The City of North Salt Lake, Utah is preparing the official plan that will be its guide for the next 30 years. The effort is called "North Salt Lake Directions" with a tag line of "finding our true North". A compelling name and logo will increase interest and involvement from residents.
the project title may be shortened to "NSL Directions" - we are interested in seeing that as well as the long form title.
the tagline should be clearly smaller than the title. The tagline doesn't always need to appear with the title.
some ideas: a compass, a north arrow (like on a map), arrows in general, graphics that convey 'choices' such as a street intersection. a north star....