citYogi is going to be a website with yoga and meditation resources for city professionals.
It will also advertise me as a yoga and meditation teacher specialising in working with city professionals in London.
Because the words in the logo share the "Y", it might be useful to use the letter as a central feature. This would have to be done quite cleverly so as to avoid the logo looking like it says CIT OGI, with something in the middle.
Im trageting 30-40 year old males and females in the city who are highly stressed, highly motivated within their industry. They care about their health and love the way yoga and meditation helps them to cope with the stress of living in the city. They have disposable cash and travel a lot and on their travels are liking to use their ipads and lap tops to practice yoga.