Rafter 4K Contracting Ltd.
We are a WordPress design shop based out of Vancouver, BC and running this contest for our client based in Kelowna, BC. Design brief as follows:
"The Rafter 4K name comes with some significant meaning for our family owned business. We are a family of four living on a hobby farm in the outskirts of a city known for fruit production and tourism. We determined that using our current farm brand made the most sense as it was designed for our farm to portray the lifestyle we wanted to live; hard working, active, outdoors, with animals, surrounded by nature, while supporting our family. Everything fit together with the Rafter 4K… which essentially stands for keeping a roof over the 4 Kneller’s heads.
Our company focuses on Custom Swimming Pool Construction, Interior and Exterior Renovations, Additions, Accessory Building Construction, Decks/Pergolas and many other related projects. 2010 is our 19th year in Kelowna, but we have been involved with various areas of construction for over 30 years and strive to make every customer satisfied, no matter how big or small the job. Our Vision Statement is; to maintain a fun, happy, exciting and interesting workplace providing the ultimate in quality, service and innovative, unique products and services, while assisting the company to consistently grow and mature."
"This includes any homeowner on some level, but primarily we are looking at the 35 to 60 age bracket. We are trying to appeal to a variety of demographics, those who want to renovate an existing home, add on new living space for a growing family, those with larger disposable incomes to build outdoor living spaces or accessory buildings, and empty-nesters that want to make changes to suit their new lifestyle without kids. Sticking true to our roots we have always gone “back to the farm” to construct stables, fencing, horse paddocks and riding arenas."
"We are looking for a redesign of the old logo incorporating some of the same elements, but in a modern, professional, interesting yet simple design. We want to have some form of the “4K” with a Rafter (upside down wide V) or portion of a rafter over it, as this is the farm brand we refer to. We are open to different ideas, such as creating an icon as part of the words “Rafter 4K”, or having a completely separate icon using the “4K”. The words “Rafter 4K Contracting” should all be included, but the “Contracting” doesn’t have to be as big. It should be clean and easy to read.
Along with the Rafter which will depict the structural construction end of the business if there is a way to include the swimming pool construction aspect without getting too busy that would be very attractive to us. We are open to different color suggestions, however we prefer to use earth tones to help reflect our environmental and conservationist efforts.
We will require the logo in a white & black background, for different formats for; online, printing business cards, letterhead, vehicle graphics, sidewalk signs, apparel."
Below attached files you will find the 'Old Logo', which crudely depicts the 4 rafters over the "K" of the family's last name holding up the roof. We made a plain 'Temporary Logo' to launch the site with. Lastly, you will see attached 'Website Design'.