We will be developing a pack that people can keep in their car, in the glovebox or boot, which they can access should they have a crash. The pack will have all the notepaper and materials to make sure that you record all the relevant information for your insurance company and the authorities.
Drivers... parents and friends of drivers. Male and female so nothing racy or too far leaning in either direction.
Had an idea for a concept - if the V part of the K (put the v on it's side...) could somehow be the path of a car that's had a crash, if you imagine two lines converging on the middle of the sideways v in the K and the prang being there...
Strong, safe, secure and with a driving motif I guess but mainly something with as wide an appeal as possible.
The pack will probably be in a dark cover so the logo should be bright. Many driving type logos tend to be dark, I'd prefer something lighter/brighter.