DartTailor is a custom-tailored men's suit/shirt company that brings the luxury and fit of custom clothing to the masses at an affordable (but not discount) price. The firm specializes in high quality fabrics and European fits for a young professional audience. Quality and customer experience are paramount as this logo will be used on the web, packaging, receipts and many personal touches to make the customer feel like he has just received a hand-crafted work of art. The firm will initially service the US market.
Tell us a bit about who you are and the people you reach
United States young professionals with an income of $75,000/yr +. Target age 23-35, fashion-forward. Most likely single, high disposable income with a high emphasis on appearance. Custom suits enhance our customer's confidence both at work as well as with prospective girls/guys when out on the town. The customer both appreciates quality as well as recognizes an excellent deal when presented to him. Target occupations are most likely consultants, lawyers, bankers and businesspeople. They most likely live in large metropolitan areas (New York, Chicago, DC, Philadelphia, etc.) and live a fun, frivolous lifestyle. The target customer has a good understanding of designers and most likely owns Chanel/Prada/Gucci/Dolce & Gabanna shoes/sunglasses/accessories. This logo should be modern and the site will be high-quality flash to compete with any of those other firms.
Please be creative, there are no requirements other than the final file formats (I'll need it in a Photoshop File and as an Illustrator File as well [vector]). Work your magic, thank you so much!