This is the name of a high end coaching program designed to transform a persons health and fitness in only 45 days. Rather than focusing on 'weight loss' it is about fat loss and losing 'inches'.
We are looking for something fresh and vibrant and the designer should have the creative freedom to design according to their style. If we had to suggest something perhaps a 'seal' or emblem indicating an authority or exclusive club. Although both men and women are accepted into the program, our target market are sophisticated, affluent, middle aged women.