Taukr (pronounced talker). We are a social media advertising firm. Specializing in the art of conversations. We connect brands to consumers via concepts, conversations and analytical insights. Our working tagline is "We put U in the conversation". Our brand is more than our name or logo. It’s the way we look, act, and speak. Our brand is the essence of our people, process and services.
Simply put, brands don’t listen. Todays consumer voice has been amplified by a multitude of social platforms; Facebook, Twitter, YouTube and Foursquare to name a few. Brands no longer control the message, people are today’s new brand managers.
People connecting with people is what started social media and driven it to epic proportions (and popularity). Now there are more than 800,000 brand pages on Facebook and over 150,000 brands on Twitter.
The problem is that brands aren’t use to connecting “with” consumers, they’re only use to talking “at” them.
How could we become the most sought after social firm in the land if we didn't start by crowd-sourcing our very own logo.
Primary Target: All consumer brands regardless of industry vertical.
Secondary Target: Traditional advertising agencies. We would serve as their social media services team as needed across their client roster.
Clean, simple and Iconic. In a world of too many dotcom's or agency 2.0's our agency needs to stand apart. Legibility is important (the T of taukr can't ever come across looking like an F...Faukr :)
We are open to any font, color or graphic direction that moves you and speaks to our brand...one that revolves around conversations and social connections.