Tell us a bit about who you are and the people you reach
Blog to release security research, insights on the security community and (more importantly) a face to my moonlighting application security consulting, penetration testing.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Cheeky is good. The research speaks for itself with regard to professionalism. Blog readers/customers will likely be computer security enthusiasts who like beer, like research and most importantly like solid security experts who don't take themselves too seriously.