Tell us a bit about who you are and the people you reach
We make cloud-based collaboration tools for professionals, e.g. document collaboration tools. Our design philosophy is to make tools that are very good at what they do, but don't try to do too much and bite off more than they can chew. Everything we make must be easy and intuitive for our customers to use.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Slogans you can work with: "The Collaboration People" and "Collaboration Professionals"
Our target audience is going to be mostly professionals, fairly well educated (e.g. lawyers, consultants, some marketing and sales people, etc.).
The logo needs to tread the fine line of being traditional enough not to scare these people away, while looking new and different enough to be memorable and encourage them to investigate us further.