Aji (Spanish word for chilli pepper) - is a chain of quick service ceviche restaurants in London. Restaurants will located over parts of central London, the City of London and east London. It's target audience is 18-45 year old's who are regularly eat lunch or dinner on the go during busy working days.
The word "aji" mean chilli pepper in spanish. The word can also be written as "ají" because it is a spanish word. I would like the designers to contemplate creating an image with an "í" instead of a regular "i". Also I would like them to experiment turning the top part of the "í" into a chilli pepper.