Hi my name is Jean Luc Boissonneault, On the ground, I'm a personal trainer with several studios to some of the wealthiest people in Canada. I do what I do because I love helping others achieve their goals, it makes me feel good. What differentiates me from others is that I care more.
I am starting this online company to reach an audience that can't afford to train with me yet want the next best thing. The website has workout videos, custom diets and an accountability component from friends.
Tell us a bit about who you are and the people you reach
I'm targeting a new market which are house wives that don't have time to exercise. This audience has no time for themselves, hates the thought of joining a gym and can't justify spending money (on themselves) for a personal trainer.
They are influenced by celebrity culture, magazines like Oxygen fitness, TV shows like Oprah and ellen. They want to look as firm and tight as some celebrities. They lack time, money and motivation.
My name needs to show high class and the word fitness needs to look fun and motivating. They have to think "It looks expensive, but fun and motivating" then look at the price and say "I can afford this".
I attached the look of the website.
The logo needs to fit in where it says freeformfitness online.