Tell us a bit about who you are and the people you reach
We provide an accounting and business management system that increases profitability and frees owners from the stress and overwhelm of running a small to medium business. We do this through training and consulting.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The brand needs to demonstrate the business idea that through great bookkeeping and great business management, the owner will have the resources and the knowledge to be able to make informed decisions that will result greater profitability and allowing them to have the lifestyle they desire.
Pivotal to this idea is the concept that KNOWLEDGE IS POWER. That will be the tagline.
The broad market for clients is small to medium business owners.
The values the client wants to gain by using our services are: to be in control, to be confident of their tax obligations, profitable, efficient, motivated, successful and part of a community.
The clients key buying criteria are high quality of service and expertise, honest, professional yet relatable. It is a confusing and overwhelming area, so the idea of simplicity and ease is also important to convey.
The position in the market is medium price range, high quality of service.
Elements we like for our logo include people, upwards pointing arrows, charts etc. but we're very open to innovative new ideas.