Open-hearted, but kick ass and spiritual but approachable new yoga studio. We're targeting people who may never have been in a yoga studio (although dedicated yogis are welcome and we want their energy in the space), might be intimidated by the bendy people doing handstands (although we can teach you that) and who don't necessarily want to part of the trendy yoga scene (although we do want to be a cool brand and are located in a gentrifying neighborhood that's heading in the hipster direction.)
We're looking for something totally different that the typical yoga studio logo. We want design that's clean, modern and cool, but that also projects warmth and the thing that's the heart of yoga -- love. Something bold and eye catching. Should appeal equally to men and women. NO yoga cliches or anything that looks like a typical yoga studio. No buddhas or lotuses, no swirly fonts, no pastel colors, no Om symbols or other sanskrit symbols, no hands in prayer, so suns or moons, trees, leafs and absolutely no outlines or images of people in yoga poses or sitting in meditation.