smarchitects / stuart mckechnie architects limited
Provision of architectural services including pre-design, design, documentation, and other advisory services related to the property/construction industry. Target audience will be primarily private clients in the residential sector - both new build and renovations.
Values I am toying with include service, efficiency, responsiveness, professionalism and quality. The logo should communicate these values. In terms of an architectural "product", I would envision my design responses to be simple, functional, efficient, elegant and visually appealing. Again, the logo should speak to these values.
I have also been "playing" with some fonts that have attracted me, as per the attached pdf. They are presented in order from favourite to least favourite ... don't let these influence the creative process too much though..!