ClearQuest Capital is hosting a second round in its search for a company logo. In our previous contest, we received many professional designs. We give thanks to all that participated. ClearQuest would now like to expand the choices by providing some additional guidance based on what we learned.
What inspires you and how do you envision the design for your business?
ClearQuest runs a private investment firm. We believe we can show that our product provides less risk than most people will initially believe. Therefore, it is important that we communicate safety.
Customers of this fund will deal directly with the investment designers and decision makers. Because of this they will get CLEAR and truthful answers to their questions regarding investing. It is more important to the principles of ClearQuest that clients receive this CLEAR and truthful advice than simply obtaining new clients. This is the root of the name ClearQuest. We believe this is different than how many customers are treated by traditional financial service companies.
Something that is Clear
Is simple in design without meaningless lines/accents. Something that will work in monochrome as well as color
The feel is fresh and harmonious
Any style that is in 3D
Any style that looks like an eye
Serifs (unless they can be done in a way that doesn’t look like Wall Street or distracts from Clarity)