We are a couple of students launching a new social buying site that we hope will help everyone save a ton of money. We are a pretty laid back startup and would like the feel of our brand logo to be the same. We are looking for something that really captures the playfulness of our business.
The audience will be the everyday internet user between the ages of 18-30, skewing slightly towards women (60%). Users will be very similar to Groupon.
1.) 2-4 colors max. We are thinking mostly towards playful pastels but feel free to experiment. Additionally, our website will be primarily using the
same blue blue color used on Facebook. We would like the logo to match with this color but not use it (or at least the same blue should not be a prevalent in the logo).
2.) If possible, try to include some aspect of nature into the design that relates to the concept of a roost. This could be birds(an owl maybe?) or a tree or a nest. The nature concept should be easily
recognizable but should also not dominate the logo. The name "DealRoost" needs to be the most important.
3.) Ensure the logo works with a white background and should be easily printed (less shading and shadows)
4.) Lets keep it simple...should be easy to remember and not too crowded
5.) Should be tasteful, no cleavage etc. Please use fonts that are not too bubbly/comedic and still look professional.
6.) Please do not use any stock images or clip art in the logo.
7.) Print File Format (.ai), Web File Format (layered .psd and .jpg) and used Fonts are required.
8.) Make sure to capitalize properly (DealRoost). Preference for the "Deal" and "Roost" to be different colors although not necessary.
Attached you will find some logos that we like and some commentary on them. Good Luck!