We are looking to refresh an existing logo to be used on a new website. The motel has used the same logo for almost 50 years, but it's time for an update. We would like the new logo to incorporate the same three-diamond motif and use a font congruent with the hotel's physical signage. The logo should ultimately have a retro feel and incorporate mid-century modern design.
Ohio House Motel
The Ohio House Motel is a small retro motel located in the heart of downtown Chicago. We are preparing to embark on an online marketing campaign and are in need of a new logo/brand image to use on our website, email marketing, twitter, etc. We are in the process of developing a new website and do not have a quality digital version of our current logo. Many of our customers enjoy the retro and quaint aspects of the hotel, and we would like our logo to still have a retro (mid-century modern) look.
If you're interested in participating in this project, take a look at our website (link below) to see our current logo. Also, please check the flickr album to see pictures of the property. We have three unique signs on the building. The logo should incorporate aspects of one, some, or all of these signs.
I look forward to seeing the creative designs that people come up with and will do my best to provide timely feedback. Please feel free to post any questions.
http://www.flickr.com/photos/378420…favorites/ (copy and paste this link)
- A logo containing the current 3-diamond motif
- A logo using one of the two fonts used on the current signs (the current logo uses the serif font, I am curious to see variations using the sans-serif font)
- A proposed color scheme for the logo and new website
- A logo that doesn't mesh well with our current signage and brand image