Tell us a bit about who you are and the people you reach
Bay Area Expeditions is a training institute teaching courses in wilderness survival, wilderness medicine, and backpacking. We take students on hikes to overland expeditions in 4x4 vehicles.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Demographics range from people who are interested into getting started in backpacking and expedition camping trips. To certifying Search and Rescue, Boyscout Troop Leaders, and Guides in Wilderness First Aid and First Responder courses. Our slogan is "Get out of your Element, Get into the Elements"
We are thinking throwing in some military style designs without looking military. My circle GMT logo has similar lettering I would like to see used. In the Special Forces patch they have 3 lightning bolts going across a knife, instead a hatchet in the place of the knife and background either a shield similar to the pics I provided or the bezel of a compass. Compass would just be tick marks with North, East, South, and West bold. Possibly the Medic Star of Life representing North. Either the whole Bay Area Expeditions name implemented in the logo or just BAE like the "GMT" in the Green Medical Training Logo
Want it to represent survival and the tools that help accomplish that.