Tell us a bit about who you are and the people you reach
We represent the nation's 50+ state bank regulators in Washington, DC. We consider ourselves a financial regulatory agency. We advocate on our members' behalf before Congress and with our federal counterparts, such as the FDIC and the Federal Reserve. We also train and educate state bank examiners and have developed and launched a licensing system for non-depository residential mortgage providers, such as independent mortgage companies and mortgage brokers. We want to update our old logo and, if possible, to incorporate the work we do beyond just bank supervision. We want to incorporate the mortgage supervision and education and training we also perform.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our target audience is mainly financial regulators and members of Congress, as well as the financial industry (bankers, mortgage brokers, etc.). Our audience is generally conservative (though not necessarily politically) and more inclined to classic and traditional design. Our audience is nationwide in scope, tends to be older and well-educated.