Tell us a bit about who you are and the people you reach
We sell do it yourself wedding invitations online to cost conscious brides.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our target audience is a recently engaged female 25-42.
The logo should not be too tall (so it fits nicely in a website header)
It doesn't involve a lot of work for the bride, they create/design it online on our website
The logo should convey the online process (maybe a mouse or other image could work, not scissors as there is not a lot of work for the bride to do).
The logo should convey quality, ease, value and choice.
The tag line "created by you to impress" must be involved in the logo
Please look at DIY_IdentDevelopment - this is a second draft. The mouse is a good idea to tie in with online, but not iplemented effectively overall. The swirly stuff is too over the top for this design. It makes the logo too tall for effective web headers and the colour scheme is a strange selection. Finally, the single colour no gradient seems a bit old fashioned, we are looking for a more modern look.
DIY_IdnetPreso is a first draft and all were off base from what we were after.