Tell us a bit about who you are and the people you reach
Fast Trac is an excavation company that began operations more than 20 years ago. We supply machines (excavators, backhoes, dump trucks, etc.) and operators to industrial, commercial and residential customers. We build roads, excavate for buildings, prep sites and install for sewer services, do demolition, concrete breaking, draintiles, backfilling, environmental work, oil tank and pool removal, build walls to hold back mountains of soil, and grind asphalt. Difficult or tricky work is our specialty. Most of our clients are willing to pay a bit more because we are the experts.
We also have another distinct division of the business that is seasonal. The SNOW CLEARING side of the company operates maybe 5 months of the year (November to March) . Some years we get lots of snow but most years we get very little, if anything.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The name Fast Trac (in Slipstream font) has become a recognizable word mark that we do not want to lose. Please consider both divisions of the company (excavating and snow clearing) when producing a logo.
Attention designers: Please look at other excavating company logos. Google: 99designs/search and punch in excavation. This will show you what other designers did for an excavation company and it is also a great starting point. Please also see: http://www.logo-design-studio.com/c…esign.html. It shows some great construction company logos.
We want a clean, professional and polished look. Please note we have an A+ better business bureau rating and we want our logo to reflect that. We want to depict our company as the industry leader. We’re a reliable company with integrity. We believe in honesty and quality work. You can count on us to get even the toughest or trickiest work done. You can be confident that you are in good hands when dealing with Fast Trac. It's a name you can trust.
A great logo would instantly connect people with the excavating and snow clearing service we offer. Again, just to reiterate, we like the old slipstream font in the wordmark/logo but just want an update, a bit more exciting play on it. Maybe an excavator or other construction related image incorporated into the design. It doesn't necessarily have to be a construction image, I'm asking for your creativity to take it to the next level. Something that will have longevity. Something we can be proud of.
*** see attached file (logo.png) to see how to possibly incorporate the snow clearing/snow plow component. Maybe put excavator above the road. Not sure how exactly to achieve the look but will rely on your creativity to make it work. Good luck and thanks for submitting your designs.