Tell us a bit about who you are and the people you reach
We provide "control" of a business' energy ('kilowatt') consumption via real time measurement. We reduce a business' energy costs by 30% while more importantly providing a typical annual return on our clients' investment of 45%. "Green is good" but we know it needs to make smart business sense first.
Our motto is "You can't manage what you can't measure."
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our clients are larger businesses and municipalities. Needs to convey professionalism, not "cute." I'd like for it to be simple, solid, clear, and give a since of technological innovation.
Ideally is able to convey, with the following priorities, that we are about:
1) "energy (kW)",
2) controlling energy (through measurement),
3) saving a lot of money, and
4) being "green" (stewards of environment).
I realize that keeping it simple will likely allow only 2-4 to be conveyed. I doubt that more than 3 colors is appropriate, even then only 2 dominant colors is likely best (Black/Yellow and maybe red for the energy part).