Manufacture and import non-electric bidets which are inexpensive, universal fitting and easy to install. Targeting wide cross section of the community including: young men and women, families, the aged including people with hemorrhoids and other complaints for which the use of conventional hygiene techniques may be painful.
The product is promoted as an ecologically positive alternative to the use of toilet paper - as rinsing with water after toileting reduces the use of toilet paper by up to 80%. The logotype will have to be recognisable in mono as it will be applied to the product itself in one colour. However, on all other promotional material, the logo will be reproduced in full colour.