"I separate the good stuff from the junk."
I'm a bit of a contrarian. I often prefer the obscure to the familiar, especially when it comes to music, but I always appreciate things that hit the heart. I like the push/pull, but balance is best. Be fun, be funky, but be real.
I like to be surprised by the little things, but I expect the foundation to be authentic, genuine, and pure. Obvious gimmicks are completely wasted on me, but I do place a premium on subtlety and subversion. Please know, you can be clever, but you better have a damn good reason for it.
I once considered myself a designer, but I now consider myself purely a connoisseur of good design. This is my first ever commission, but I expect to do many more. Let's make beautiful music together.
The name tankt can be seen in many different lights. Some flattering, some not so much. In my mind, I see it as *full* of life, as in filled to the brim, not expended or wasted; revved not flat-lined, buoyant and bouncy not sunk or deflated. And it's definitely fun too.
The product it represents is a state of mind, a new way of connecting over and paying for music. You'll pay per listen, and I'll subtract a credit from an pre-paid account. You might think of having money in that account as being tankt. I'm not sure if that's the right way to tie it all together, but it is a big part of how the company works.
What really sets this apart from rdio, pandora, and the others is the fact there are NO ADS on tankt. Both the company and the music (artists, labels, etc.) are supported by the people who use tankt.
The people who will use/love tankt are those who:
- love music
- pay for music
- crave new music
- want to share music in an honest and open way
- desire new and deeper connections to both music and other people
One last thought:
Why do creative people choose Vimeo over YouTube? flickr over Shutterfly? Etsy over eBay? I'll argue that Vimeo, flickr, and Etsy were designed for people who wanted a premium experience, a more thoughtful product, and a much more egalitarian culture. These three companies are warm, open, and inviting. So is tankt.
"Catch on fire and people will come from miles around to watch you burn." I believe it's true, and I want my new logo to shine bright. It will be my beacon to the world -- it needs to say that something magical is happening here, please come take a look.
btw, the name of the company is "tankt." Is it all caps (TANKT) or none (tankt)? I think Tankt looks awkward.
- I want the logo to present the company as solid, stable, and secure.
- I want the logo then to present the company as playful, personable, and passionate.
- I would prefer to stay away from quirky, the name kinda takes care of that.
- I prefer sans-serif text. I love Whitney, but I don't think it's quite right for tankt.
- I don't want anything overly techy, too web 2.0, or incredibly flashy.
- Just give me a clean, competent design, with a bit of magic inside.
I'm open to an icon of some sort, but I haven't a clue what it might be. I would suggest you not waste a bunch of time on this unless you have some *serious* inspiration.
The logo must work in black and white, and can be presented as such, but I would love to see some color too. Your only deliverable is an Illustrator file.
Thanks and good luck!