Agricultural IRRIGATION specifically sub-surface micro irrigation (AKA drip irrigation). We market to farmers of all types of crops, higher percentage of our customers are men.
Most of our competitors have some kind of water droplet in their logos. Please see our current logo attached. (By the way, we do not want "INC" in the name on the new design. It is not necessary, plus it makes the complete logo very long which makes it hard to fit in a square advertising block in a newspaper or whatever.) We have had this logo for several years and would like either a new take on the design, or a brand new fresh one that preserves the "idea" of the original but has a more modern feel, a stronger font and cleaner colors. Since our name doesn't adequately describe what we do, the logo needs to be visually descriptive. FYI we actually have TWO companies, the second company logo (Diversity Irrigation, which sells circle pivot irrigation instead) has also been attached. We would like the new logo to be different from this one, but still look good if set side by side on a banner or other type advertisement.