Background in home construction, construction tools and products, and backyard related structures.
20 - 40 year olds. Age group that is still active and willing enough to tackle their own projects, home owners, middle class income, etc.
Future site will target 20 - 30 year olds that are very active in outdoor related activities.
Concept I have in mind -
The logo would be a board (2x4 or similar) that has my company name on it "NAILED IT" with the last letter - "T" in the shape of a nail. The "T" (nail) would still have the head of the nail sticking up a little above the wood as if it was still being driven into the wood. Then above the board and the nail would be a hammer that appears to be driving the nail into the wood.
The letters would be some form of metallic color, and the hammer should have some color to it - not just a plain wooden handled hammer.
I am open to your creativity on this concept - I would also entertain creativity with a totally unique concept...