This will be a Healthy Eating & Drinking establishment. Health foods that taste great in a tropical, fun environment. There will be selections that include: Vegetarian, Vegan, Paleo, Fish, Gluten-Free & Superfoods. There will also be alcohol. It is located at an athletic & tennis facility.
Our decor is tiki hut / tropical.
Target audience: Health-conscious, athletic & fun people. The vast majority of the clientele will be between 35 & 65 years old although we'll also have a fair number of teen tennis players.
I envision a caricature of a buff, muscular Einstein / Mad Professor type of guy to represent Dr. Feel Goodz. White spiky hair, kind of a high-top / surfer cut. A big smile or grin on his face. Maybe an old fashioned doctor's headband (with cone mirror). No eyeglasses since he's the picture of health. Even though he's obviously a mature Dr., keep his appearance relatively youthful (minimal wrinkles). Show him from the waist up: six pack abs; strong, muscular shoulders and arms; perhaps a tattoo on his Delt as in the Buff Einstein image (e=mc2).