I am an architect and general contractor, and have decided to make a career change! I have just started a home inspection firm in Virgina on the Eastern Shore of the Chesapeake Bay. I love sailing and have decided to move to this location to start the business because of the proximity to so much great coastline.
Tell us a bit about who you are and the people you reach
Buyers of new and existing homes on the DelMarVa penninsula and eventually the western shores of the Chesapeake Bay area.
Buyers are looking for an inspector that can help them feel confident in their purchase.
I will be marketing to Real Estate agents and brokers.
My intial thoughts on a logo are something in a black line drawing with a sailboat that looks like a weather vane. Thought this might attract clients who are home buyers looking for "direction" and "assurance" that they are making a smart real estate purchase.
The idea of a sailboat weather vane with sails billowing in the breeze, pointing out the correct heading creates an appropriate image for my new firm. It is consistant with my personal interests, the heritage of the region I will be selling in, and could be quite eye catching as signage on the office window or company vehicles. This image also brings thoughts of tradition and stability along with a nostalgia that is appropraite for the Chesapeake region.
A possible tag line for advertising might be " Be Sure about your purchase...Call All Shore Inspection Services"