Evolution is a health and fitness company providing comprehensive online video and ebooks for customers. sub sections of this company are Beautiful Bodies targeting though not exclusive to females and Alpha Protocol targets males though once again is not exclusive. the trick is to have Evolution seem not gender specific, while having beautiful bodies more feminine but not excessively, and alpha protocol more masculine but not so as to give the impression it's exclusively for men. ideally we would like all three to be different while having some underlying similarities to each other, perhaps a colour scheme etc. we are looking for either just Evolution itself, or if possible all three tied in together, (with appropriate remuneration).
we think simple is best but at the at the end of the day, if it looks right and suits us we will use it even if it's not within the parameters mentioned above. if you feel there's a different way that will work and we like it, what we have considered is not written in stone, just what we have envisaged as simple non logo designers. cheers, Dan F