We are an Irish company offering an execution-only platform that enables investors to trade the financial markets cheaply, instantly and flexibly from their computer. It's a busy, vibrant and growing sector in Ireland. People can trade shares, stocks, currencies, commodities and indices from all over the globe.
The personality of the company is straight-talking, direct, serious, responsive and accommodating.
Spread trading competes against traditional providers of investment advice such as stockbrokers, financial advisers, insurance brokers, property sales companies, fund managers. They say: "Buy our products". MarketSpreads says:"You decide where the value is. You trade what you want."
People can make money on falling or rising prices. Control is also at their fingertips.....they can set buy, profit and stop loss orders at the press of a button. MarketSpreads enables and empowers ordinary, small or large, retail investors.
Financial markets traders and people interested in trying their hand at it.
Core target market are people who want to educate themselves better about the financial markets and take their own independent views on what to trade in and where to invest their hard-earned savings and capital.
Main age group would be 30 - 60 year olds, men and women, rural and urban.
It's an Irish Financial Spread Trading company aimed at people in Ireland.
MarketSpreads.ie chief differentiators are:
- only provider solely focused on Irish market
- excellent value by way of tight spreads
- very people based, flexible and responsive approach with clients
Differentiating brand values would include:
- very serious about trading
- Irish focus (the .ie part is an important signal in that regard)
- particularly helpful to new traders, emphasis on support and training
Chief output required is a logo that will work well online and also in print media.
A strapline has been largely agreed which is
MarketSpreads.ie .... Your Market. Your Money. You Decide.