Logo for foundation "Stichting Vrienden Fastservice" (Holland)

Stichting Vrienden Fastservice ( in english: Foundation Friends Fastservice)

THE BRANCHE/INDUSTRY ( where we use the word BRANCHE you can also read INDUSTRY)
Like in the rest of the world many people in the Netherlands visit Quick Service Restaurants like McDonald’s, Burgerking, KFC. Apart from these well-known fastfoodrestaurants, we consider also outlets where food and drinks are being served (fast) to consume on the spot or to go/take away, being part of a branche called “Fastservice”: a blend of (quick)foodservice, retail and hospitality industry..

Not only in Holland the branche has a negative image: for as well as the food ( unhealthy) as working ( so called Mcjobs). And we want to improve this image here in Holland.

THE FOUNDATION
This Dutch foundation has the following goal:
Improving the image, including working and learning, in the fastservice branche.

We want to reach these goals by doing:
- research and investigations in the branche in order to support entrepreneurs and companies to improve running and profits of their business/outlet.
- organizing and distribution of knowledge
- improve knowledge by education, training and workshops. Creating career opportunities. So the branche is attractive to work in/for.

The foundation needs participants who support the foundation with knowledge, financially(donations) or stimulating employees to follow education, training or workshops. These participants are called: Vrienden (friends).

target audience
We are a modern and transparent foundation who need the support of “friends” in the Netherlands. Our audience are suppliers/ companies delivering to the branche such as Coca-Cola, McCain, But also fastservice companies/franchise chains with employees being trained or educated in fastservice such as McDonald’s, and local well-known fastservice companies likes Servex, Verhage foods, etc.
(see also their websites). But also NGO’s and education partners who support our goals.

Examples of sites of friends of the foundation
http://www.mcdonalds.nl
http://www.servex.nl
http://www.bakkerbart.nl
http://www.ffc.nl/index.asp?ID=38&h…Kwalitaria
http://www.verhage.nu/
http://www.kenwerk.nl ( educational partner)
http://www.kenniscentrumhoreca.nl ( knowledge partner)
http://www.nederlandschoon.nl ( educational partner)

Requirements

We need a complete graphical rebranding with logo and website (website contest will start after the winning logo is chosen).
- The logo needs to reflect the feeling of “doing things/business together” in order to improve the image/conception of the branche.
- The logo will be used for the new website and stationary and we will use it in several sizes, so consider the ability to read the name of the foundation.
- Please use colours which respect the branche but think also about colours being used for the idea of people, planet, profit: possible green
- Logo should be bright and different ( but a bit of serious business), qualtity first, people friendly, feeling of support/ community.
- Logo will be published on reports, investigations and research: so it must also be a “serious” logo and not to “funny/childish”.
- Logo can be a symbol of cooperation, people standing next to each other support our goals, be free to make your own interpretation.
- The name of the foundation “Stichting Vrienden Fastservice” should be incorporated in / joint to the logo.
- Logo should be delivered in a such format, we can use it for all kind of purposes.

PLEASE READ SOME MORE ADDITIONAL INFORMATION IN ATTACHED FILE