Force Home Services
We have an existing logo from the company (formerly called "Air Force Heating and Air Conditioning"), file attached. We are looking for consistency, and a refinement and transition in this logo. A better logo, but not necessarily a new direction.
The red/ blue combo and the snowflake/ sun icons are pretty cliche, it's up to the designer whether to keep colors or elements, or find a new way to display them. If so, you'll need a new color and/or icon for plumbing. But really we're looking to be a little more classy than the typical pipe wrench icon. Some type of unique icon or "bug" that incorporates the 3 services might be a good solution.
It needs to say the words "Force Home Services", and should have a optional tag line that reads "Heating - Air Conditioning - Plumbing".
The typeface for the word "Force" definitely needs to be lightened up, and be less masculine and "forceful".
Needs to have the values of: reliable, safe, secure, strong work ethic, fast, professional, clean.
Current colors that have been used are inconsistent, but feel free to incorporate any. Again, they are cliche, but if the logo is refined and unique enough I think we can leave the colors. Here's what has been used in current marketing efforts:
Red - PMS 185 C, PMS 1788 C, CMYK 0-95-98-0
Blue - PMS Process Cyan, CMYK 100-0-0-0, CMYK 75-23-0-0
Homeowners, more women then men, but not exclusive to women. Usually they've found that women shop for Heating/ AC/ Plumbing repair, and the men make the final financial decision.
Ideal target is upper/middle-class families, educated, greater than $80,000 income, greater than $125,000 home value. Looking for customers for life, not just one repair or installation.
They need to feel like this is a company that is reliable, will answer phone calls and show up for appointments, won't take their money and run, won't overcharge or rip them off.
All files must vector files, designed in Adobe Illustrator. Provide in ".AI" format.
If you are the winner, we require full copyright release on logo artwork.
Designer must supply font(s) used in the artwork, in addition to outlining fonts in the file. Ideal font format is True Type ".TTF"
Present logos in color and black/grayscale (it must work for both). For color, use Pantone (PMS) ink colors from the solid/coated color book.
Don't use any stock images or clip art - original artwork only.
Industry/Competition logos - what NOT to do: