I am an independent jewelry designer. My materials are high end (gemstones/metals). I make each piece myself (metalsmith) and they are my original designs. I think strong can be feminine and I love the impact of a monochromatic palette. I am a fan of negative space and I also like layering and repetition. My design background started in interior design so my jewelry has to be pleasing from every vantage point. You can see my work at novelapproachdesigns dot com. I use black when presenting my jewelry - on the website, physical displays, packaging - because I want the jewelry to be the only story.
Tell us a bit about who you are and the people you reach
High end boutiques. Women who are trend conscious but want quality. My market is the "statement piece" accessories market.
I want a really cool logo! :) I think the "feel" of the logo I'd like is described pretty thoroughly in my "about yourself" section. I do not want any literal artwork - a cool design with the name is good and some abstract graphic but no graphic that is identifiable (rings, flowers, etc.). My tag line is "au courant jewelry designs" so the logo needs to be modern and unique. I need something that can be used digitally or in print. Again, my existing website (it is planned for a makeover as well!) is novelapproachdesigns dot com. Thank you!!